Bronx-native Qimmah Saafir received her Bachelor of Arts degree from Spelman College in Atlanta, Georgia before returning to New York to serve in a range of editorial capacities within the magazine industry for more than a decade. While working with publications such as InStyle, Marie Claire, Lucky and W, Saafir witnessed and attempted to remedy an outstanding lack of diversity and inclusion in the offices and pages of many mainstream magazines. In response, Saafir concluded her freelance career and created and self-published HANNAH, an independent journal that celebrates and provides safe spaces for Black women. Each edition of HANNAH showcases the diversity and influence of Black women across numerous fields.
Recognized for her ability to authentically tap into a niche audience, Saafir has since assisted individuals, brands and companies including BAM, Walker & Co + IDEO.org with troubleshooting, targeted marketing and content creation. In her current role of Creative Director at Quantasy + Associates, Saafir continues to carve out inclusive spaces across all media.
Her past projects include co-founding Ps&Qs, a publishing company created to encourage diversity in children’s literature, and penning the company’s first book, a hardcover called Charlie & His Imaginary Friend. Upcoming projects include a hardcover HANNAH anthology.