my name is qimmah saafir. i distill + humanize visual, spatial + intellectual information to accentuate clarity, beauty + meaning.
true voice.
a mindful app
delivery_
creative (re)direction
content + copy guide
rebranding
task_
to breathe life into an existing mindfulness app in order to expand its reach + truly resonate with its audience. overall refining via visual rebranding and narrative revision.
years_
2020-2024
about_
True Voice is a social mindfulness app that includes a range of offerings–from meditation to conversation–to cultivate your wellbeing.
Its offerings are created to meet you wherever you are on your wellness journey, whether just beginning or years in. Designed to open the door of mindfulness and self-care to everyone, it prioritizes offering access to wellness content, community and spaces that speak to the unaddressed and underserved.
Through the three modalities of Practice, Learning and Connecting, True Voice was created to support self-care, community building, presence and self-discovery.
transmutation_
on creating calm_
i employed movement, lighting, a minimal palette and monotone backgrounds to mirror the calm of the mindfulness content.
on shifting focus_
i prioritized body language over faces, allowing ambiguity to appeal to + resonate with a wider audience.
on less noise + more sound_
i eliminated the visual excess. the result paired well with a refreshed more streamline interface for the application, allowing for a smoother UX.
