four. Assessment
A burst of press brought the success of HANNAH to the attention of several corporations and organizations–major and start-up alike. Saafir was met with an influx of requests from companies and brands seeking guidance on engaging the AA women demographic authentically. Subsequently, Saafir began consulting, her services expanding to asset auditing and content revision.
Her consultation led to a full-time role of Creative Director at Quantasy + Associates, LLC. With her continued intention of championing inclusivity and equity, Saafir worked as the lead creative on the agency’s in-house product, True Voice, a mindfulness app primarily for Black and Brown people. For True Voice, Saafir carried out brand assessment and development, marketing strategy, copywriting, shoot direction + production, brand integration for partnerships and event activations, and narrative + language strategy.